Bub Club

Success! You have been logged in.

Reset Password

Enter your email address and reset instructions will be sent to you

Success! An email has been sent to you

Not a Member? Join Bub Club

As a Bub Club member you'll enjoy loyalty rewards, sale alerts, and new arrival updates every step of your parenting journey!

Join Bub Club


At babycity, we’re all about family.

We’re here to promise you peace of mind, knowing your journey begins with us. From setting up the nursery to gathering the gear for travelling, sleeping, eating, bathing and everything in-between, our friendly team is ready to listen, and advise on any decisions you'll need to make.

Our promise and commitment to you begins with…

You: As home to the best New Zealand brands, we can suit your needs and your budget. We are here to help make your journey be enjoyable and rewarding. We've provided parents with trusted peace of mind for over 30 years with advice, guarantees, price promises, and great service.

Quality: We choose only the best brands to partner with; who we believe understand parenthood, and offer relevant and easy products that keep your baby safe and suit your lifestyle.

Loyalty: This means a lot and goes a long way, so continue your amazing parenting journey with us and join our bubclub to turn your dollars into loyalty points into rewards that work for you

Value: Products should last the journey, and we offer the best price for these - we guarantee this.

Experience: As parents, we understand that every aspect of your baby’s life requires a product to help you get through your busy day, so you can be sure that we have products to offer; from buggies, cots, high chairs, and car seats; through to feeding, clothing and educational toys. Our experience is your experience.